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Norauto Revs Up Supply Chain Performance With Manhattan Associates
Technology Category
- Functional Applications - Warehouse Management Systems (WMS)
- Application Infrastructure & Middleware - Data Exchange & Integration
- Functional Applications - Inventory Management Systems
Applicable Industries
- Automotive
- Retail
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Warehouse Automation
- Supply Chain Visibility
Services
- System Integration
- Software Design & Engineering Services
The Challenge
Norauto’s expensive and inefficient proprietary warehouse system had become obsolete. The company needed to support its growth and replace the outdated system to improve operational productivity, comply with automotive sector tracking standards, and achieve a 99.9% order accuracy in the fulfillment process. The goal was to implement a reliable and upgradable supply chain execution system.
About The Customer
Norauto, established in 1970, is a leading international company in the European car maintenance and equipment market. With operations in eight countries across Europe and South America, Norauto has experienced significant growth. The company has expanded its portfolio through acquisitions and the launch of discount operator Carter Cash, doubling its revenues and tripling the number of outlets. Norauto relies on five warehouses in France, Spain, and Poland to supply goods to over 350 automotive stores in its core markets.
The Solution
Norauto selected Manhattan Associates’ Warehouse Management solution to replace its obsolete system. The solution was deployed at the 13,000m2 Lesquin warehouse in France and integrated seamlessly with Norauto’s SAP ERP system. This integration allowed for efficient data exchange between supply chain execution applications and back-office systems. Additionally, Vocollect’s voice-recognition technology was implemented to enhance picking operations. The combined technologies provided Norauto with the ability to manage the flow of goods across the supply chain, optimize inventory levels, and streamline inbound goods processing.
Operational Impact
Quantitative Benefit
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