Download PDF
Google > Case Studies > Novartis Implements Google Analytics Premium on a Global Scale to Improve Customer Experience
Google Logo

Novartis Implements Google Analytics Premium on a Global Scale to Improve Customer Experience

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
  • Healthcare & Hospitals
  • Pharmaceuticals
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Predictive Quality Analytics
  • Process Control & Optimization
Services
  • Data Science Services
  • System Integration
The Challenge
Novartis, a global leader in healthcare, operates thousands of websites worldwide, with about 130 focusing on corporate communications. Managing this number of sites requires ensuring that data from each website gets to the right person and that teams can confidently compare the same metrics to continuously improve the company’s sites for customers. Novartis wanted to consistently and efficiently implement Google Analytics Premium across its key communications websites, ensuring that implementation was done correctly on each individual page. A project of this scale requires many Google Tag Manager containers and Google Analytics Premium properties, so Novartis knew it would need to be able to quickly replicate any changes and updates made in one site to other sites. This includes copying Tag Manager tags, macros, and rules as well as duplicating settings and configurations in multiple Google Analytics Premium properties and views.
About The Customer
Novartis is a global leader in healthcare with thousands of websites worldwide, about 130 of which focus on corporate communications. The company is headquartered in Basel, Switzerland. Novartis discovers, develops, and successfully markets innovative products to prevent and cure diseases, to ease suffering, and to enhance the quality of life. The company wanted to improve customer experience globally, streamline management of the company’s 130 websites, get the right metrics into the hands of the right people, and implement Google Analytics Premium at scale.
The Solution
Novartis used the Google Tag Manager API and the Google Analytics Management API to accomplish its implementation and verification objectives for its global project. With Python, Novartis used the Google Tag Manager API to create the containers, tags, and macros. Then it used the Google Analytics API to create Google Analytics accounts, properties, and views. Novartis first implemented and tested one container tag. Once it verified that data was flowing properly into the appropriate Google Analytics view, it used both APIs to implement all remaining tags and configure the Google Analytics views for the other websites. Finally, Novartis went back, using the APIs to modify several groups of websites that needed customizations such as IP address anonymization. Novartis found value in being able to add and edit all of its Google Tag Manager containers and Google Analytics Premium properties in one place. This made it easy to see the relationships and ensure that data from one website and Google Tag Manager container was going to the right Google Analytics property.
Operational Impact
  • Saved time and freed up the developers and marketers to work on other high-priority tasks
  • Pulled and shared more consistent and pertinent data across sites
  • Created dashboards that report across multiple properties
Quantitative Benefit
  • Efficient management of 130 websites
  • Consistent implementation of Google Analytics Premium across key communication websites
  • Successful customization of implementation for specific groups of websites

Related Case Studies.

Contact us

Let's talk!

* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.