Omneo's Transition to Fireflies.ai Meeting Assistant: A Case Study

• Sensors - Acoustic Sensors

• Equipment & Machinery
• Telecommunications

• Sales & Marketing

Omneo, a software suite aimed at providing connected experiences for customers, was facing a significant challenge in its communications and marketing department. The Communications Manager, Tess, was tasked with collating information from multiple sources to communicate to their existing and potential client base in a way that is relevant and valuable. The team was trying to write long-form content by recording meetings and then reflecting key points in their marketing efforts. However, they were facing issues with this process. They were using a regular audio recording tool, hoping it would solve their problems. But it actually made the entire issue even more frustrating. The tool was fiddly, they'd often forget to press record, and the filing process was cumbersome.

Omneo is a software suite that is designed to provide connected experiences for customers over the lifetime of their relationship with brands they care about. The company offers three key services - a single customer view across channels, an incentives engine (like loyalty programs), and an experience suite, where they power things like wish lists, in-store signups, and eReceipts. As a Communications Manager at Omneo, Tess is responsible for collating information from multiple sources to communicate to their existing and potential client base in a way that is relevant and valuable.

In search of a solution, Tess came across Fireflies.ai, a meeting assistant tool. Initially, she was hesitant about the cost of using such a tool. However, she was surprised at the affordable pricing for the features offered by Fireflies.ai and decided to give it a try. The tool promised to streamline the process of recording meetings and extracting key points for their marketing efforts. It was expected to eliminate the issues they were facing with the regular audio recording tool, such as forgetting to press record and dealing with a cumbersome filing process. The decision to switch to Fireflies.ai was a strategic move to improve their marketing efforts and make the process more efficient.