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Over A Dozen Apps with \"ONE-TRUTH\" Sisense BI
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- System Integration
- Software Design & Engineering Services
- Training
The Challenge
Act-On, a software company, faced a significant challenge in managing data from over a dozen web tools used for various business activities. Each tool provided unique BI analytics, making it difficult to identify a single source of truth. The company needed a solution that could integrate these tools seamlessly and provide real-time, actionable insights to improve customer experience and operational efficiency. The complexity of integration, unknown costs, and the need for a tool that could prompt team action were major concerns.
About The Customer
Act-On is a software company that offers a marketing automation platform, including email marketing, lead management, and webinar management. Founded in 2008, the company has offices in the United States, United Kingdom, and India. Act-On has experienced positive growth since its inception and relies on over a dozen web tools for various business activities. These tools include Zendesk for customer support, Salesforce for sales management, and Google Docs for document creation and sharing. The company sought a unified BI solution to streamline its operations and improve customer experience.
The Solution
Act-On chose Sisense as their BI solution due to its ease of use and quick implementation. The company was able to get Sisense up and running quickly without extensive coding. Sisense provided real-time data visibility, allowing Act-On to see data from various sources in one view. This integration enabled the company to post customer satisfaction data nightly, giving real-time access to customer feedback across departments. Executive managers and team leaders used a weekly dashboard to evaluate performance and make data-driven decisions. Sisense's support team played a crucial role in the successful implementation, offering custom patches and addressing specific needs.
Operational Impact
Quantitative Benefit
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