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Palm Coast Data Gains an Analytic Edge With WebFOCUS
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
- Software Design & Engineering Services
The Challenge
Palm Coast Data (PCD) was looking to fine-tune its analytics for calls, orders, shipping, and inventory, as well as expand its analytic tools to include e-commerce dashboards. The company wanted to extend a variety of existing reporting packages with modern BI technology. PCD had acquired FulCircle, a multi-channel solutions provider, which included an application called SmartSuite based on Information Builders’ WebFOCUS business intelligence (BI) and analytics technology. PCD wanted to enhance the SmartSuite environment and extend WebFOCUS into other product areas. The company aimed to create analytic dashboards that enable customers to more precisely track their fulfillment and e-commerce activities.
About The Customer
Palm Coast Data is a premier fulfillment company servicing publishers, media companies, and nonprofit organizations. Based in Palm Coast Florida, Palm Coast Data provides traditional, digital, and online fulfillment services to magazine publishers, membership organizations/associations, and nonprofits. The company delivers end-to-end fulfillment solutions including transaction processing, customer service, lettershop services, digital reporting, e-mail, online marketing, and e-commerce. Founded in 1984, PCD has operated as a subsidiary of AMREP since 2007. Customers include Active Interest Media, The Enthusiast Network (owner of Automobile), and Down East (publisher of Fly Rod & Reel).
The Solution
PCD partnered with Information Builders to create a customer-facing analytic portal and a series of reusable InfoApps, enabling dashboard reporting with unmatched data integration and drill-down capabilities. The team used WebFOCUS AppStudio and Portal to modernize the SmartSuite platform, as well as to add analytics to their PCD Fusion solution, a recently released e-commerce tool that enables clients to build responsive online order pages. PCD Fusion also includes customer self-service and shopping cart functionality. An embedded version of WebFOCUS allows people to analyze data from order pages and shopping carts. The analytic portal makes it easy to track important metrics, as well as to measure the effectiveness of their marketing channels. Being able to capture and combine transactional data, marketing analytics, and behavioral metrics enables them to deliver personalized, real-time offers.
Operational Impact
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