Pepperdine University Enhances Student Engagement with Verse

• Education

Pepperdine University, a leading institution for higher education, was facing challenges in effectively managing long-term follow-ups and setting appointments with prospective students. The university's staff was struggling to engage with prospective graduate student inquiries in a timely and efficient manner. This was particularly problematic for the Graduate Schools of Psychology & Education admissions team, who were tasked with nurturing and qualifying these leads. The lack of prompt engagement was leading to a lower response rate from prospective student inquiries, which in turn was affecting the university's ability to meet with more prospective students and increase their student intake.

Pepperdine University is a premier institution for higher education, known for its commitment to academic excellence and innovation. The university offers a wide range of programs and is particularly recognized for its Graduate Schools of Psychology & Education. However, despite its reputation, the university was struggling with engaging prospective students and setting appointments, which was affecting its student intake. The university needed a solution that could provide continuous support, improve response rates, and increase the qualification rate of prospective student inquiries.

To address these challenges, Pepperdine University turned to Verse, a solution designed to provide support in nurturing and qualifying unresponsive leads. Verse provided the university with 24/7 coverage, ensuring that prospective student inquiries were engaged without delay. This solution was particularly beneficial for the Graduate Schools of Psychology & Education admissions team, who were able to set appointments more efficiently. Verse's team also played a crucial role in generating more qualified conversations with interested students, thereby increasing the qualification rate. The implementation of Verse not only improved the response rate but also boosted the overall student engagement process at Pepperdine University.

• The implementation of Verse brought about significant operational improvements at Pepperdine University. The 24/7 coverage ensured that no prospective student inquiry went unanswered, leading to a more efficient and effective engagement process. The admissions team, particularly for the Graduate Schools of Psychology & Education, were able to set appointments more efficiently, saving time and resources. The increase in qualified conversations also meant that the university was able to engage more effectively with interested students, thereby improving the overall student recruitment process. The use of Verse has not only improved operational efficiency but also enhanced the university's ability to attract and engage prospective students.

• 33% boost in response rate from prospective student inquiries

• 20% increase in qualification rate

• 6% more qualified conversations with interested students