Download PDF
Powering Smart Media Buys with Sisense
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Visualization
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Ignite Media processes massive amounts of data, maintaining approximately 3 TB of transaction, demographic, and media performance data. They had been building all their reporting internally using PHP and .Net, but it was becoming increasingly difficult to scale. Writing new reports from scratch to follow a 'hunch' could take weeks, making it impractical to test new ideas. The company had valuable data but lacked the resources to fully leverage it. Mazda Ebrahimi, the VP of Application Development, sought a solution that would allow them to produce results faster and more easily without sacrificing their intellectual property.
About The Customer
Ignite Media Solutions is dedicated to enhancing the customer experience by partnering with clients to maximize the effectiveness of media expenditures. They help their partners improve brand performance, sales, and profitability through innovative tools and technology at every point of the consumer lifecycle. The company processes massive amounts of data, including transaction, demographic, and media performance data, to provide valuable insights and reporting. With a focus on improving customer experience and media effectiveness, Ignite Media Solutions is a key player in the media and entertainment industry.
The Solution
Mazda Ebrahimi tested various solutions, including Tableau, before selecting Sisense for its ease of use, power, cost-effectiveness, and support. He set up a virtual machine with 128GB of RAM and loaded a table with 320 million rows and 500 columns for processing. Sisense was installed and set up within hours, and the results were nearly instantaneous for any queries. Ebrahimi created Elasticubes centered around specific topics, allowing analysts to work within those cubes without creating multiple reports. The system maintains these subsetted views of the data, enabling clients and internal users to use predefined dashboards to browse and customize queries. Sisense simplified complex data relationships by creating 'views' stored in the database, allowing users to create new cubes quickly and easily.
Operational Impact
Quantitative Benefit
Related Case Studies.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
Case Study
Samsonite Track&Go
Travellers spend their lives discovering new places and meeting new people from all around the world. It can be such a wonderful experience, but sometimes it can turn into a disaster when your luggage gets lost. In 2014 alone, more than 24 million pieces of baggage were lost. Fortunately, 95% of them were found and returned to their owners. However, that leaves more than 1 million items of baggage that have never been recovered.
