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PriceLabs Uses Mindtickle Call AI to Train, Onboard Reps, and Fine-Tune Products
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
- Product Research & Development
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
PriceLabs, a leading revenue management platform for vacation and short-term rentals, was seeking a solution to record customer calls. The aim was to uncover customers’ sentiment and gain insight into their needs. The product team felt that there were new solutions that weren’t being adequately pitched. Recorded calls would help PriceLabs share feedback with the product team and also help identify where the team was missing the mark on explaining its product. This was particularly important as PriceLabs had doubled its team in the previous six months, and planned to double the team again in the following six months.
About The Customer
PriceLabs is a leading revenue management platform for vacation and short-term rentals. The company is headquartered in Chicago and was founded in 2014. With a team size of 25, PriceLabs operates in the mid-market software/travel industry. The company has been experiencing rapid growth, having doubled its team in the past six months and planning to double it again in the next six months. PriceLabs is committed to understanding its customers' needs and sentiments, and to improving its product offerings based on this understanding.
The Solution
PriceLabs implemented Mindtickle's conversation intelligence solution, Call AI. With Call AI, PriceLabs could automatically record and transcribe reps’ customer meetings in real time, generating actionable insights based on the customer voice. These insights informed decisions around product features and functionality. In addition, reps could learn from real-life scenarios, accelerating onboarding and informing learning paths. Call recordings and transcripts provided real-world conversations from sales calls, which new hires could use to inform their learning during their onboarding. This capability led to a 20% reduction in ramp time for new reps.
Operational Impact
Quantitative Benefit
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