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Process Analysis and Efficiencies Yield Cost Savings of More Than 20 Percent
Technology Category
- Analytics & Modeling - Process Analytics
Applicable Functions
- Business Operation
Use Cases
- Process Control & Optimization
The Challenge
The insurance market is highly dynamic and shaped by intense competition, so insurance companies must be able to adapt processes quickly to changing conditions. As such, ongoing business process optimization is an important factor for strengthening a company’s market position. CosmosDirekt, Germany’s leading online insurance company, has shown consistent growth in this market environment. In order to support its ongoing dynamic development, the company’s long-term goals include optimizing process efficiency and improving customer satisfaction. Faced with stiff competition, it was strategically important for CosmosDirekt to further improve customer satisfaction and process efficiency to expand the company’s leading market position.
About The Customer
CosmosDirekt is Germany's leading online insurer, offering innovative, flexible online offerings and competent personal assistance 24 hours a day. The company has over 1.6 million customers who trust it for their private insurance, pension, and investment products. CosmosDirekt is part of the Generali Deutschland Group and is headquartered in Saarbruecken, Germany. The company has a workforce of 1,070 employees. CosmosDirekt is known for setting new standards in the insurance industry with its innovative approach and commitment to customer satisfaction.
The Solution
CosmosDirekt selected ARIS Process Performance Manager for the company’s ongoing process improvements and optimizations. The joint CosmosDirekt-Software AG team first implemented an ARIS solution for the term life insurance product. Measuring points to evaluate the effectiveness of planned improvements in the existing process formed the basis for further process optimizations. The key here—the team was able to visualize individual processes from end-to-end, enabling them to determine suitable Key Performance Indicator (KPI) target values. Potential for optimization was identified accordingly, for example to accelerate application processes. With PPM, organizations measure the performance of existing business processes (e.g., speed, cost, quality or quantity) to recognize the optimization potential. Companies use PPM to automatically analyze and document running processes and improve process transparency. PPM also provides an overview of communication within the organization, as communication networks can be measured and visualized based on the process information.
Operational Impact
Quantitative Benefit
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