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Qlik > Case Studies > QlikView Customer Snapshot – HSE
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QlikView Customer Snapshot – HSE

Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Utilities
Applicable Functions
  • Sales & Marketing
The Challenge
HEAG Südhessische Energie (HSE), a major power sector enterprise, faced the challenge of analyzing sophisticated data structures in response to new, dynamic market requirements. The company needed an analytical solution that could evaluate all market and client data flexibly and quickly develop knowledge from the data. The company also had to deal with large volumes of data.
About The Customer
HEAG Südhessische Energie (HSE) is a company in the Infrastructure Services sector, specifically in the Utilities industry. The company's main business includes power generation, power and drinking water supply, trading in and selling energy, energy data management, technical services, infrastructure solutions, network development, operation of large-scale installations, and disposal. HSE supplies power to around 1 million people in the Rhine-Main Neckar area.
The Solution
HSE implemented QlikView for the evaluation of sales data. The solution allowed for client value analyses, which involved the evaluation of client data for the assessment of client potential and objective-oriented customer loyalty measures. QlikView also enabled benchmarking with respect to the competition, which was used for the derivation of new tariff models or suitable client programmes.
Operational Impact
  • Permanent availability of all data in the working memory ensured a high level of analytical flexibility.
  • Comprehensive user training was not required.
  • Expenditure of IT was limited to the central preparation of the applications.

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