Rain's Retention Success Through Insights-led Engagement

• Application Infrastructure & Middleware - Blockchain

• Sales & Marketing

Rain, a licensed cryptocurrency brokerage and custodian servicing the Middle East, Turkey, and North Africa, was facing significant challenges in its customer engagement and retention efforts. The company was struggling with its existing CRM system, which was not effectively facilitating communication across various channels such as emails, in-app notifications, and SMS. As a crypto investment brand, Rain also had to deal with additional due diligence requirements, which presented further hurdles. The team was constantly working to upgrade its Martech stack, but the existing solutions were not meeting their needs, leading to difficulties in measuring active users and driving engagement.

Rain is a licensed cryptocurrency brokerage and custodian that services the Middle East, Turkey, and North Africa. The company is licensed by the Central Bank of Bahrain as a Category 3 Crypto-Asset Services Provider. As a crypto investment brand, Rain is required to adhere to stringent due diligence requirements. The company was previously struggling with its customer engagement and retention efforts, due to challenges with its existing CRM system and the need for more effective communication across various channels.

Rain identified MoEngage as the ideal solution to their challenges due to its compatibility with their existing Martech stack. MoEngage's insights-led engagement platform allowed Rain to track top of the funnel numbers such as active users and sessions generated. This provided the team with valuable insights into their customer behavior. One key insight they discovered was that customers who transacted three times a month had higher retention rates compared to other customers. Armed with this information, Rain was able to create customer-centric campaigns aimed at encouraging more frequent transactions, thereby driving more retention.

• The implementation of MoEngage's insights-led engagement platform led to significant operational improvements for Rain. The platform's compatibility with Rain's existing Martech stack allowed for a seamless integration, eliminating the previous challenges the company faced with its CRM system. The ability to track key metrics and gain insights into customer behavior enabled Rain to create more effective, customer-centric campaigns. This not only improved customer engagement but also led to a significant increase in customer retention. The insights gained from MoEngage's platform provided Rain with a clear direction for their customer engagement and retention strategies, leading to more successful outcomes.

• Rain was able to double its customer retention metrics

• The company was able to track top of the funnel numbers such as active users and sessions generated

• Rain discovered that customers who transacted three times a month had higher retention rates