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Revolutionizing Music Video Discovery with Wacht: A Bubble Case Study
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Sensors - Camera / Video Systems
Applicable Industries
- Cement
Applicable Functions
- Product Research & Development
The Challenge
Joel Loyol, the founder of Wacht, identified a gap in the market for a dedicated platform for discovering music videos. He wanted to recreate the experience of watching music videos on MTV, a platform that was once a go-to for music enthusiasts. The challenge was to create a user-friendly platform that would allow users to submit, tag, and recommend music videos, similar to the functionality of Reddit and Product Hunt. However, Loyol had no prior coding knowledge, which posed a significant barrier to developing such a platform.
About The Customer
Wacht is a music video discovery platform that combines the functionality of Reddit with the nostalgia of MTV. It was created by Joel Loyol, a UX/Product designer with a background in launching products. Loyol had been toying with the idea of Wacht for about two years before he discovered Bubble. Despite having no coding knowledge, Loyol was able to use Bubble's no-code tools to bring his vision to life. Wacht is designed for music enthusiasts who miss the experience of discovering new music through MTV and want a dedicated space for finding and listening to music videos.
The Solution
Loyol turned to Bubble, a leader in the no-code movement, to build Wacht. Bubble's point-and-click web editor and cloud hosting platform allowed Loyol to create a fully customizable web application without any coding knowledge. The platform works by allowing users to submit music videos, tag them by genre and format, and then recommend the best content. The most recommended videos rise to the top of the site, making it easy for users to discover new music. Bubble's intuitive design software made it easy for Loyol to iterate quickly, allowing him to make significant changes to the site in a short period.
Operational Impact
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