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Sacramento Kings scores big with Fans—Thanks to the Digital Fan Experience Platform
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Chatbots
Services
- Software Design & Engineering Services
- System Integration
The Challenge
The Sacramento Kings, a popular U.S. basketball team, was facing the challenge of enhancing the fan experience both in the stadium and at home. They wanted to create a unique perspective of the game for fans, enhance the arena with fan-focused facilities and services, and boost online mobile ticket sales. The team was also looking to provide a personalized, immersive experience, blending physical action with digitally provided context and involvement. They wanted fans to feel a part of the game and not miss important moments.
About The Customer
The Sacramento Kings is a popular U.S. basketball team in the Western Conference’s Pacific division of the National Basketball Association. The team is based in Sacramento, California and its home arena is the Golden 1 Center. From about 2006 to 2013, there were concerns that the Sacramento Kings would have to leave Sacramento, CA. As part of the successful effort to keep the Kings in Sacramento, a venture capital consortium bought the majority share in the team and made a deal with the city of Sacramento to partner in building a new stadium, which began in 2014. The G1 stadium is the most connected arena in the world.
The Solution
The Sacramento Kings approached Raw Engineering and Built.io (purchased by Software AG in 2018) to help them enhance the fan experience. Using Raw Engineering’s Digital Fan Experience Platform, powered by webMethods.io Integration, the Kings were able to unlock the potential of the vast amounts of fan data generated at the Golden 1 Center to create an innovative, scalable and frictionless fan experience. The platform enabled the Kings to create a dynamic, tailored experience based on ticket price, user type and location, sell sponsorships like banner ads, in-feed ads and other sponsored content, offer mobile entry, purchases, transfers and upgrades, integrate content, such as social media, players, stats and team-specific information, provide venue maps, directions, transportation and info on team store/ retail, guest services and concessions, integrate existing systems, including CRM, app monitoring (crash logs) and marketing, and get analytics and insights on app stability and usage analytics, geo-fencing segmentation.
Operational Impact
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