Download PDF
Sacramento Kings scores big with Fans—Thanks to the Digital Fan Experience Platform
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Chatbots
- Real-Time Location System (RTLS)
Services
- Software Design & Engineering Services
- System Integration
The Challenge
The Sacramento Kings, a popular U.S. basketball team, was facing the challenge of enhancing the fan experience both in the stadium and at home. They wanted to create a unique perspective of the game for fans, enhance the arena with fan-focused facilities and services, and boost online mobile ticket sales. The team was also looking to provide a personalized, immersive experience, blending physical action with digitally provided context and involvement. They wanted fans to feel a part of the game and not miss important moments.
About The Customer
The Sacramento Kings is a popular U.S. basketball team in the Western Conference’s Pacific division of the National Basketball Association. The team is based in Sacramento, California and its home arena is the Golden 1 Center. From about 2006 to 2013, there were concerns that the Sacramento Kings would have to leave Sacramento, CA. As part of the successful effort to keep the Kings in Sacramento, a venture capital consortium bought the majority share in the team and made a deal with the city of Sacramento to partner in building a new stadium, which began in 2014. The G1 stadium is the most connected arena in the world.
The Solution
The Sacramento Kings approached Raw Engineering and Built.io (purchased by Software AG in 2018) to help them enhance the fan experience. Using Raw Engineering’s Digital Fan Experience Platform, powered by webMethods.io Integration, the Kings were able to unlock the potential of the vast amounts of fan data generated at the Golden 1 Center to create an innovative, scalable and frictionless fan experience. The platform enabled the Kings to create a dynamic, tailored experience based on ticket price, user type and location, sell sponsorships like banner ads, in-feed ads and other sponsored content, offer mobile entry, purchases, transfers and upgrades, integrate content, such as social media, players, stats and team-specific information, provide venue maps, directions, transportation and info on team store/ retail, guest services and concessions, integrate existing systems, including CRM, app monitoring (crash logs) and marketing, and get analytics and insights on app stability and usage analytics, geo-fencing segmentation.
Operational Impact
Related Case Studies.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
Case Study
Samsonite Track&Go
Travellers spend their lives discovering new places and meeting new people from all around the world. It can be such a wonderful experience, but sometimes it can turn into a disaster when your luggage gets lost. In 2014 alone, more than 24 million pieces of baggage were lost. Fortunately, 95% of them were found and returned to their owners. However, that leaves more than 1 million items of baggage that have never been recovered.
