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San Pellegrino Group Keeps the Water Flowing Thanks to a Consumer Goods Solution from Intermec by Honeywell
Technology Category
- Functional Applications - Inventory Management Systems
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Consumer Goods
Applicable Functions
- Sales & Marketing
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Remote Asset Management
- Track & Trace of Assets
Services
- System Integration
- Training
The Challenge
The San Pellegrino Group faced the challenge of ensuring the efficient replenishment of its external sales channels, which include bars, restaurants, and other refreshment outlets across Italy. The company needed a system to monitor and manage the stock in cold drinks cabinets provided on a free loan to these outlets. The primary issues were ensuring that the cabinets were used exclusively for San Pellegrino products, maintaining an ideal stock structure that matched the demand of different areas, and collecting accurate data for sales analysis. The traditional methods of dealing with wholesalers were no longer sufficient as the company shifted focus to winning over end consumers directly in various retail environments.
About The Customer
The San Pellegrino Group is Italy’s leading producer and distributor of bottled water and drinks. The company promotes its products through a tailored sales network and supplies numerous bars and restaurants with cold drinks cabinets on a free loan basis. These cabinets are used to display and store San Pellegrino products, ensuring visibility and availability to end consumers. The company has a strong focus on maintaining the quality and consistency of its product displays to enhance customer experience and drive sales. With a significant presence in the Italian market, San Pellegrino aims to win over end consumers by offering the right type of drink at the right moment in various retail settings.
The Solution
To address these challenges, San Pellegrino implemented the Intermec by Honeywell SF51 scanner. This small, ergonomic, and lightweight scanner can be clipped to a belt, allowing area promoters to scan all necessary information quickly and efficiently during their monthly visits to sales outlets. The SF51 scanner enables promoters to check the status of the cold drinks cabinets, ensure they are stocked according to corporate guidelines, and record data for sales analysis. The scanner also provides proof of the promoter's visit by logging the scanned data. This innovative system not only helps in monitoring the usage of the cabinets but also ensures that the stock is well-structured and meets the typical demand of different areas. The SF51 scanner has been well received by the network for its practicality, ease of use, and ability to collect accurate data without input or transcription errors.
Operational Impact
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