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Scaling Creative Operations Across Global Markets: A Case Study on Schroders and Bynder
Technology Category
- Functional Applications - Enterprise Asset Management Systems (EAM)
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- Equipment & Machinery
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Machine Translation
- Time Sensitive Networking
Services
- Testing & Certification
The Challenge
Schroders, a global investment manager with over 500 billion assets and 5,000+ employees in over 30 countries, faced a significant challenge in scaling and improving their creative operations while ensuring brand consistency. The company's marketing team, which consists of over 500 people, required a solution that could automate and scale the production of creative assets beyond just the creative team. This would allow the team to focus on higher-value creative tasks while meeting the high demands of the marketing team. Additionally, Schroders needed a solution that could centralize and drive efficiencies during the day-to-day creative process—from briefing and feedback rounds to the eventual sign-off of assets. The company also sought to optimize and automate their creative production with a templating model, allowing for more self-sufficiency beyond the creative team.
About The Customer
Schroders is a global investment manager responsible for over 500 billion assets on behalf of its clients. The company is based in 37 different locations and employs over 5,000 people globally, with around 550 people in the marketing team. Schroders is a multi-brand business with a complex brand architecture, creating and managing branding activities for internal initiatives and divisions, each requiring their own unique identity. The company's Branch team, consisting of just three people, manages all brand and creative operations, advertising events, and is responsible for all in-house and external agency activities.
The Solution
Schroders found a solution in Bynder, a digital asset management software. Bynder allowed Schroders to automate and scale the production of creative assets, enabling the creative team to focus on higher-value tasks. The software also helped centralize and drive efficiencies during the day-to-day creative process, from briefing and feedback rounds to the eventual sign-off of assets. Since implementing Bynder in 2019, Schroders has onboarded 1000+ users and completed 1200+ projects in Creative Workflow. The software has also helped Schroders deliver a multi award-winning global campaign and win an award for Best Use of Social Media from Investment Week. Bynder's Creative Workflow has improved Schroders' operations through effective briefing, prioritizing incoming requests, accurate forecasting, and ensuring consistency and quality of work.
Operational Impact
Quantitative Benefit
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