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Sigma Financial: Providing Personalized, yet Efficient Customer Service
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Database Management & Storage
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Regulatory Compliance Monitoring
- Remote Asset Management
- Fraud Detection
Services
- System Integration
- Software Design & Engineering Services
The Challenge
Sigma Financial, a premier full-service financial broker dealer, was facing several challenges related to document management. Every morning, the mailroom staff had to open 100-150 overnight envelopes containing 220-250 sales forms that were 8-10 pages in length. The 'original' was sent to the Compliance department for approval, and once approved, the form went to the Sales Processing department who sent the 'original', via overnight mail, to the appropriate fund company. The 'copy' was sent to the Commissions department, where the information was manually input into Sigma’s commissions program, giving the rep credit for the sale. The 'copy' was then filed by rep’s name in Sigma’s dedicated file room. Most of the records stored there needed to be kept on file for seven years and a few document types needed to be stored indefinitely. Processing a sales form was at least a two-day process. Average document retrieval time was anywhere from 10-15 minutes per form and usually 20-30 forms were accessed daily. Retrieving, refiling and just keeping track of pulled files was made even more difficult because all of Sigma’s corporate employees had access to the file room. Furthermore, Sigma was running out of room and would need to add additional filing space and personnel.
About The Customer
Sigma Financial, headquartered in Ann Arbor, Michigan, is a premier full-service financial broker dealer. Established in 1983, Sigma’s corporate office employs 90 people and through a joint venture with Midland National Life Insurance they boast a network of over 1400 independent representatives located in 48 states. Sigma sells a broad assortment of financial products ranging from traditional brokerage accounts to financial planning services to disability insurance. Sigma positions itself as a 'family' or personalized broker dealer. In a world of automated phone attendants, Sigma still has live receptionists answering the phones and directing calls in a friendly manner. The company has won the Broker Dealer of the Year Award from the Investment Advisor Fax Poll in seven of the last ten years. Sigma’s big differentiator when it comes to attracting high-quality representatives, is the technology support it provides its reps.
The Solution
Sigma’s electronic document management solution consists of a DocuWare System License, as well as the DocuWare ACTIVE IMPORT and CDMAKER modules. A Canon 4050 scanner and CD Rom Jukebox were also purchased for the solution. Five FULL FUNCTION licenses and five READ/ONLY licenses provide all of Sigma’s corporate employees with access to DocuWare. Four to six employees use DocuWare on a daily basis, the rest hop in and out of the program to collect the information they need. Once DocuWare was implemented, a workflow process to manage the sales forms was set up and slowly introduced to the reps as the Sales Fax Admissions Program. Sigma developed a fax coversheet which compiled all the important information from the 8-10 page sales forms onto one page. This allowed Sigma to 'standardize' the constantly changing sales forms of hundreds of different funds and quickly and easily view the information that was used as the index fields in the DocuWare file cabinet. When a sales form is faxed to corporate headquarters, DocuWare’s ACTIVE IMPORT module reads the information from the coversheet, and automatically indexes the document and places it in a DocuWare basket for the Compliance department to review.
Operational Impact
Quantitative Benefit
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