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Bullhorn > Case Studies > Spencer Ogden's Explosive Growth Leveraging Bullhorn Recruitment CRM
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Spencer Ogden's Explosive Growth Leveraging Bullhorn Recruitment CRM

Technology Category
  • Sensors - GPS
Applicable Industries
  • Cement
  • Construction & Infrastructure
Applicable Functions
  • Maintenance
  • Procurement
Use Cases
  • Construction Management
  • Personnel Tracking & Monitoring
The Challenge

In 2010, David Spencer-Percival and Sir Peter Ogden launched Spencer Ogden, a 360-degree energy sector recruitment agency. The company experienced rapid growth, expanding from a staff of fewer than 20 at launch to over 500 employees across six centers in London, Glasgow, Aberdeen, Qatar, and Houston by 2014. This rapid expansion presented a challenge in terms of managing customer relationships, scaling operations, and maintaining low capital expenditure. The company needed a recruiting software that could support its international growth, deliver a seamless service to customers, and allow for straightforward resource planning. The software also needed to be intuitive, aligning with Spencer Ogden’s business processes and easily adopted by staff.

About The Customer

Spencer Ogden is a successful 360-degree energy sector recruitment agency launched in 2010 by David Spencer-Percival and Sir Peter Ogden. The company has grown rapidly, expanding from a staff of fewer than 20 at launch to over 500 employees across six centers in London, Glasgow, Aberdeen, Qatar, and Houston by 2014. Spencer Ogden is the recruiter of choice in the energy sector and has been recognized as an enormously profitable energy recruitment powerhouse. The company was the first startup to use Bullhorn in the UK and has kept pace with shifts in technology, now using Bullhorn’s social recruitment software, Bullhorn Reach, to post jobs and nurture candidates across social networks.

The Solution

Spencer Ogden chose Bullhorn ATS & CRM from six potential systems after a brief trial in late 2009. Bullhorn met all the criteria set by Spencer Ogden. Its email integration with auditable logs and search functions allowed Spencer Ogden to deliver a seamless international service to customers. Its audit functions provided measurable results analysis that identified and informed best practices. Bullhorn’s per-user/per-month cost base allowed for straightforward resource planning. The platform was fully configured to meet Spencer Ogden’s business processes and was easily adopted by staff. Bullhorn’s true software-as-a-service solution negated the need for IT support staff in satellite offices, slashing almost $46,000 from the initial infrastructure budget and providing long-term operational and maintenance savings. Over the years, Spencer Ogden has integrated fully verified third-party software from the Bullhorn Marketplace, such as Ebsta, which gave recruiters added front end functionality allowing them to update Bullhorn data from anywhere.

Operational Impact
  • The adoption of Bullhorn ATS & CRM has significantly contributed to Spencer Ogden's rapid growth and international expansion. The software's customer relationship focus, scalability, and intuitive design have enabled the company to manage its customer relationships effectively, scale operations efficiently, and ensure easy adoption by staff. The software's audit functions have allowed for measurable results analysis, informing best practices and facilitating continuous improvement. The integration of third-party software from the Bullhorn Marketplace has further enhanced the company's operations, providing added functionality and flexibility. The company's innovative and progressive philosophy has been supported by Bullhorn’s recruitment software, assuring future expansion.

Quantitative Benefit
  • $46,000 was saved from the initial infrastructure budget by using Bullhorn ATS & CRM

  • Long-term operational and maintenance savings were achieved as Bullhorn’s software-as-a-service solution negated the need for IT support staff in satellite offices

  • Rapid induction of staff in a handful of clicks and at a fixed price was made possible by Bullhorn’s per-user/per-month cost base

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