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Bullhorn > Case Studies > Spencer Ogden's Explosive Growth Leveraging Bullhorn Recruitment CRM
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Spencer Ogden's Explosive Growth Leveraging Bullhorn Recruitment CRM

Technology Category
  • Sensors - GPS
Applicable Industries
  • Cement
  • Construction & Infrastructure
Applicable Functions
  • Maintenance
  • Procurement
Use Cases
  • Construction Management
  • Personnel Tracking & Monitoring
The Challenge

In 2010, David Spencer-Percival and Sir Peter Ogden launched Spencer Ogden, a 360-degree energy sector recruitment agency. The company experienced rapid growth, expanding from a staff of fewer than 20 at launch to over 500 employees across six centers in London, Glasgow, Aberdeen, Qatar, and Houston by 2014. This rapid expansion presented a challenge in terms of managing customer relationships, scaling operations, and maintaining low capital expenditure. The company needed a recruiting software that could support its international growth, deliver a seamless service to customers, and allow for straightforward resource planning. The software also needed to be intuitive, aligning with Spencer Ogden’s business processes and easily adopted by staff.

About The Customer

Spencer Ogden is a successful 360-degree energy sector recruitment agency launched in 2010 by David Spencer-Percival and Sir Peter Ogden. The company has grown rapidly, expanding from a staff of fewer than 20 at launch to over 500 employees across six centers in London, Glasgow, Aberdeen, Qatar, and Houston by 2014. Spencer Ogden is the recruiter of choice in the energy sector and has been recognized as an enormously profitable energy recruitment powerhouse. The company was the first startup to use Bullhorn in the UK and has kept pace with shifts in technology, now using Bullhorn’s social recruitment software, Bullhorn Reach, to post jobs and nurture candidates across social networks.

The Solution

Spencer Ogden chose Bullhorn ATS & CRM from six potential systems after a brief trial in late 2009. Bullhorn met all the criteria set by Spencer Ogden. Its email integration with auditable logs and search functions allowed Spencer Ogden to deliver a seamless international service to customers. Its audit functions provided measurable results analysis that identified and informed best practices. Bullhorn’s per-user/per-month cost base allowed for straightforward resource planning. The platform was fully configured to meet Spencer Ogden’s business processes and was easily adopted by staff. Bullhorn’s true software-as-a-service solution negated the need for IT support staff in satellite offices, slashing almost $46,000 from the initial infrastructure budget and providing long-term operational and maintenance savings. Over the years, Spencer Ogden has integrated fully verified third-party software from the Bullhorn Marketplace, such as Ebsta, which gave recruiters added front end functionality allowing them to update Bullhorn data from anywhere.

Operational Impact

  • The adoption of Bullhorn ATS & CRM has significantly contributed to Spencer Ogden's rapid growth and international expansion. The software's customer relationship focus, scalability, and intuitive design have enabled the company to manage its customer relationships effectively, scale operations efficiently, and ensure easy adoption by staff. The software's audit functions have allowed for measurable results analysis, informing best practices and facilitating continuous improvement. The integration of third-party software from the Bullhorn Marketplace has further enhanced the company's operations, providing added functionality and flexibility. The company's innovative and progressive philosophy has been supported by Bullhorn’s recruitment software, assuring future expansion.

Quantitative Benefit

  • $46,000 was saved from the initial infrastructure budget by using Bullhorn ATS & CRM

  • Long-term operational and maintenance savings were achieved as Bullhorn’s software-as-a-service solution negated the need for IT support staff in satellite offices

  • Rapid induction of staff in a handful of clicks and at a fixed price was made possible by Bullhorn’s per-user/per-month cost base

Related Case Studies.

Case Study
IoT System for Tunnel Construction
The Zenitaka Corporation ('Zenitaka') has two major business areas: its architectural business focuses on structures such as government buildings, office buildings, and commercial facilities, while its civil engineering business is targeted at structures such as tunnels, bridges and dams. Within these areas, there presented two issues that have always persisted in regard to the construction of mountain tunnels. These issues are 'improving safety" and "reducing energy consumption". Mountain tunnels construction requires a massive amount of electricity. This is because there are many kinds of electrical equipment being used day and night, including construction machinery, construction lighting, and ventilating fan. Despite this, the amount of power consumption is generally not tightly managed. In many cases, the exact amount of power consumption is only ascertained when the bill from the power company becomes available. Sometimes, corporations install demand-monitoring equipment to help curb the maximum power demanded. However, even in these cases, the devices only allow the total volume of power consumption to be ascertained, or they may issue warnings to prevent the contracted volume of power from being exceeded. In order to tackle the issue of reducing power consumption, it was first necessary to obtain an accurate breakdown of how much power was being used in each particular area. In other words, we needed to be able to visualize the amount of power being consumed. Safety, was also not being managed very rigorously. Even now, tunnel construction sites often use a 'name label' system for managing entry into the work site. Specifically, red labels with white reverse sides that bear the workers' names on both sides are displayed at the tunnel work site entrance. The workers themselves then flip the name label to the appropriate side when entering or exiting from the work site to indicate whether or not they are working inside the tunnel at any given time. If a worker forgets to flip his or her name label when entering or exiting from the tunnel, management cannot be performed effectively. In order to tackle the challenges mentioned above, Zenitaka decided to build a system that could improve the safety of tunnel construction as well as reduce the amount of power consumed. In other words, this new system would facilitate a clear picture of which workers were working in each location at the mountain tunnel construction site, as well as which processes were being carried out at those respective locations at any given time. The system would maintain the safety of all workers while also carefully controlling the electrical equipment to reduce unnecessary power consumption. Having decided on the concept, our next concern was whether there existed any kind of robust hardware that would not break down at the construction work site, that could move freely in response to changes in the working environment, and that could accurately detect workers and vehicles using radio frequency identification (RFID). Given that this system would involve many components that were new to Zenitaka, we decided to enlist the cooperation of E.I.Sol Co., Ltd. ('E.I.Sol') as our joint development partner, as they had provided us with a highly practical proposal.
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