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Sundog Eyewear's Transition to 3D Modeling with solidThinking Evolve
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Cement
- Equipment & Machinery
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Construction Management
- Virtual Prototyping & Product Testing
The Challenge
Sundog Eyewear, a company committed to providing high-quality, innovative eyewear, faced the challenge of transitioning from a traditional 2D sketching process to a modern 3D modeling approach. The company needed to capture all the details of a production design, which was difficult with their existing 2D sketching process. The challenge was to find a tool that could help them visualize new products with realistic renderings, explore styling alternatives, and export the digital model. The tool also needed to be user-friendly and compatible with the Apple machines the company was familiar with. The Creative Director of Sundog Eyewear, Michal Hrk, who had years of experience in advertising and graphic design but no formal 3D modeling experience, was tasked with finding a solution.
About The Customer
Sundog Eyewear is a company that is constantly evolving to provide products that fulfill its commitment to genuine performance in terms of outstanding value, impeccable styling, dependability, and most importantly, superior protection from the elements. The company integrates different technologies in design and construction, resulting in a higher state of quality that is both functional and innovative. The Creative Director of Sundog Eyewear, Michal Hrk, had years of experience in the advertising and graphic design worlds before joining Sundog Eyewear. Over the past few years, his role has evolved from traditional graphic design and communications to product design and styling of sunglasses for both performance-sport, and casual-lifestyle.
The Solution
Sundog Eyewear adopted solidThinking Evolve to address their challenge. This tool allowed Sundog's designers to start with an initial sketch, explore styling alternatives, and visualize new products with realistic renderings, all before exporting the digital models required by others in the product development process. The tool was easy to learn and use, and it was compatible with the Apple machines the company was already using. One of the key features of Evolve that proved beneficial for Sundog was the Stretch Tool, which allowed the user to interact with complicated surfaces using a simple 2D approach. This feature enabled the designers to create complex 3D surfaces and stretch them into linear surfaces to easily apply precise trims for the final shape. The tool also allowed the designers to re-apply the newly trimmed surface back into its 3D position, integrating their 2D workflow into their 3D models.
Operational Impact
Quantitative Benefit
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