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Ticketfly Slashes Error Rates, Cuts Response Time and Increases Client Satisfaction with Help from New Relic Platform
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Predictive Quality Analytics
Services
- Data Science Services
- System Integration
The Challenge
Ticketfly is a rapidly growing company that provides a data-driven ticketing and marketing platform for professional event promoters and venues in the United States and Canada. The company's growth has brought its own set of challenges. As the company gears up for another summer concert season, it is aware that its system will undergo an immense amount of stress. To prepare for that, the company needs to achieve a 10x increase in site performance. For Ticketfly, site performance is far from a vague ideal — it’s a business imperative. Event attendees are looking to spend their discretionary time on a first-rate experience and they have zero tolerance for slow or unresponsive systems in any part of the process. If Ticketfly messes up, it's bad for them, but it's even worse for the venues. They provide key support to those venues. Their success is linked to Ticketfly's. And the more popular Ticketfly gets, the more insight it needs to maintain the highest levels of performance.
About The Customer
Founded in 2008, Ticketfly is a data-driven ticketing and marketing platform for professional event promoters and venues in the United States and Canada. The company works with some of the most respected venues and promoters in North America, including the Brooklyn Bowl, Austin City Limits Live, the Independent in San Francisco, Merriweather Post Pavilion, and the Troubadour in Los Angeles. The Ticketfly platform provides a full suite of ticketing, mobile, social marketing, website, email, and analytics tools that streamline operations and increase ticket sales. To that end, the company recently introduced a customer analytics suite called Fanbase that gives promoters greater insight into sales, attendance, and social sharing data for driving loyalty and mobilizing influential customers. The company is growing faster than anyone in the company dared to imagine, making triple-digit revenue gains year over year.
The Solution
Ticketfly uses the New Relic Platform to keep a close eye on the frontend ticket-purchasing application and the backend event management application. The platform provides visibility into pageviews per minute, throughput, and error rates. It also allows the company to visualize overall performance and respond quickly to sudden surges in traffic by spinning up instances in the cloud. By instrumenting Ticketfly’s revenue data through the New Relic dashboard, the company is able to generate up-to-the-minute reports on sales performance. The New Relic Platform stores all of Ticketfly’s favorite metrics in a single view, helping the company achieve instant visibility into an increasingly complex environment. The company can choose from a number of plugins already created by an open community of developers, or they can create their own plugins to solve unique problems.
Operational Impact
Quantitative Benefit
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