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Trupanion Leverages Sisense for Real-Time Data Insights and Operational Efficiency
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Business Operation
- Quality Assurance
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
- Training
The Challenge
Trupanion faced challenges in managing and analyzing large volumes of data across multiple departments. The company needed a solution to track real-time performance, optimize marketing opportunities, and build accurate financial reports. Existing in-house solutions were time-consuming and prone to inaccuracies, leading to a need for a robust BI tool that could be easily used by non-technical users and deployed quickly.
About The Customer
Trupanion, founded in Vancouver, Canada in 1999 and later relocated to the United States, is the second-largest and fastest-growing pet insurance company in North America. The company helps pet owners pay for veterinary bills if their pets get sick or injured. Trupanion is committed to providing value to its clients through fair and accurate pricing. With continued growth, the company required accurate, comprehensive, and immediate information regarding its sales, customer service, and retention operations. The company built an actuarial department and, in 2012, created a BI team to handle its growing data needs.
The Solution
Trupanion selected Sisense as its BI tool due to its accurate and reliable data management capabilities, quick deployment, and user-friendly platform. Sisense allowed Trupanion to serve different audiences, including executives, regional managers, and front-line users, without requiring technical expertise. The tool enabled the company to gain deeper insights into market segments, monitor pricing and customer retention, and marry acquisition costs with customer lifetime values. Sisense's quick and light deployment allowed Trupanion to get proof of concept easily and quickly, meeting their need for a robust yet user-friendly BI solution.
Operational Impact
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