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Yellow Leverages PubNub to Build Engaging, High-Performance Family App
Technology Category
- Analytics & Modeling - Real Time Analytics
- Robots - Wheeled Robots
Applicable Industries
- Cement
- Construction & Infrastructure
Applicable Functions
- Product Research & Development
Use Cases
- Construction Management
- Real-Time Location System (RTLS)
Services
- System Integration
The Challenge
Yellow, a technology company that builds web and mobile applications, was tasked with creating Famlicious, a secure family messaging, photo, and timeline sharing app for iOS and Android. The goal was to connect families worldwide through a safe and stable communication platform. The challenge was to deliver a sophisticated app with real-time chat functionality and a fast, synchronized experience for content sharing features like the family timeline. The app also had to be secure, protecting the private and sensitive content shared between family members. All these features had to perform seamlessly as the Famlicious user base continues to grow, increasing the concurrent user engagement worldwide. The challenge was to ship a production-grade real-time application on schedule, without being limited by insufficiently scalable infrastructure.
About The Customer
Famlicious is a secure family messaging, photo, and timeline sharing app for iOS and Android. The app creates a trusted, private place for families to connect with one another through secure messaging, a real-time family timeline, and dynamic family trees. The goal of Famlicious is to connect the world’s families by enabling a safe and stable communication platform for all members of a family. Security and reliable inside real-time interactivity between every connected family member is mission-critical to the Famlicious app. As the user base of Famlicious continues to grow, the app needs to continue to perform seamlessly, increasing the concurrent user engagement worldwide.
The Solution
Yellow had to decide whether to utilize a hosted service like PubNub, or build a custom solution in-house. Building the chat functionality and real-time infrastructure in-house would require a significant amount of development work and a large internationally distributed infrastructure. Yellow chose to power the real-time chat using PubNub, specifically using PubNub ChatEngine, PubNub’s open and extensible chat framework. ChatEngine accelerates chat development with pre-built chat components and runs on the PubNub Data Stream Network, solving the infrastructure challenge. With SDKs for Android and iOS, as well as reliable backend infrastructure, ChatEngine fit the bill to deliver the cross-platform real-time app. Yellow was able to integrate a ready-made chat framework that provided all the necessary functionality and worked beautifully for both iOS and Android.
Operational Impact
Quantitative Benefit
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