The client is an embedded analytics provider looking to expand into the IoT market.

As a new player in the IoT market, the client needed to develop a qualified list of prospects and identify decision-making processes to improve sales efficiency. They required an effective strategy to identify high-potential OEM accounts, qualify sales leads, and accelerate engagement with decision-makers in this emerging segment.

• Design segment-specific prospecting strategies tailored to each high-potential market.
• Identify and qualify sales prospects, and create detailed intelligence reports.
• Provide key decision-maker contacts and relevant business insights in prospect intelligence reports.

• Asia Growth Partners defined a prospecting strategy for each targeted segment.
• 200 potential prospects were assessed, segmented, and prioritized based on their potential.
• Detailed prospect intelligence reports were created for 100 high-potential prospects, including contact information and business priorities.