The client is a specialty chemicals manufacturer aiming to adapt to changing purchasing behaviors in the digital landscape.

The client’s sales channels are primarily offline, but they noticed that their customers are increasingly making purchasing decisions online. To maintain their market position and grow their business, the client needed to build online marketing and sales channels. Their goal was to benchmark best practices from competitors and other B2B industries to prioritize the most effective e-commerce platforms and digital marketing approaches.

• The team conducted a benchmarking study of 16 competitors and leading B2B companies with proven digital marketing strategies.
• They assessed the B2B online sales landscape and identified best practices from other industries.
• The team defined a roadmap for online sales growth that prioritized digital marketing approaches and e-commerce platforms.

• Benchmarked e-commerce strategies of 16 competitors and other best-in-class B2B companies.
• E-commerce platforms and digital marketing tools were prioritized to help the client achieve growth targets.
• The team provided a set of recommended growth initiatives, as well as a detailed report on resource requirements and potential challenges.