The client is a leading real estate group from Europe seeking to enhance its understanding of the Chinese real estate sector.

The client’s intermediary business is growing rapidly but is still relatively new. To sustain this growth, they sought to gain deep insights into the Chinese real estate industry, particularly in the field of real estate intermediaries. They aimed to understand the best practices used by Chinese real estate agencies, especially regarding digital tools and transaction services. Additionally, the client was keen to explore potential partnerships with leading PropTech companies to drive future growth.

• The team identified target companies and crafted a detailed agenda to meet the client’s objectives.
• The expedition was executed in Beijing, including workshops and visits to top players in the market.
• Post-expedition analysis and workshops were conducted to synthesize key learnings and insights.

• Facilitated 12 workshops with industry experts and business leaders.
• The team organized 5 storefront visits to observe real customer purchasing journeys.
• Three management meetings were held to discuss operational strategies.
• The client visited 6 tech companies and received in-depth insights through post-expedition workshops and market research.