The client is a European food retail chain aiming to explore and understand innovations in China's retail and food delivery market.

The client sought inspiration from China’s retail and fresh food delivery sectors, desiring to explore innovative business models, operational processes, and digital solutions in a learning expedition. The goal was to extract insights on market trends and leading practices from industry leaders in China.

• Plan a series of site visits and workshops to investigate business models and operational practices.
• Manage meeting logistics and on-the-ground engagements with local partners.
• Provide a synthesis of key insights from the expedition in a comprehensive report.

• Engaged over 20 cross-functional senior managers across various departments, including Product Innovation, Logistics, and Real Estate Development.
• Facilitated 11 site visits and workshops in a span of 2 days, providing language and administrative support.
• Delivered a report synthesizing key market trends and operational insights to guide the client’s innovation efforts.