A global top three supplier in the automotive paint industry was exploring digital product opportunities in the Asia-Pacific region.

The client wanted to develop a digital product related to sustainability, specifically a carbon emission calculator, for the automotive refinish market in Asia. However, they were unsure about customer preferences, technical feasibility, and the most important product features. They needed to validate this concept and refine the product for future development.

• Conduct interviews with internal stakeholders, external customers, and key players in the market.
• Map pain points throughout the sales process and identify opportunities for improvement.
• Generate potential solutions and prioritize the most feasible and viable ones for further development.

• Conducted over 20 stakeholder interviews and visited seven sites to understand the product’s potential.
• The team documented more than 30 pain points across internal and external sales processes.
• Seven potential solutions were generated, with one being prioritized based on its feasibility and market viability.
• A detailed business case, product development roadmap, and internal collaboration model were developed.