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Amplitude
Overview
HQ Location
United States
Year Founded
2012
Company Type
Public
Revenue
$100m-1b
Employees
201 - 1,000
Website
Stock Ticker
AMPL (NASDAQ)
Twitter Handle
Company Description
Amplitude is the product intelligence platform that helps companies use their customer data to build great product experiences for systematic business growth. Headquartered in San Francisco with offices in New York, London, Paris, Amsterdam, and Singapore, Amplitude is the cross-platform intelligence solution of choice for modern product and growth teams. It serves over 30,000 teams at companies like Microsoft, Twitter, Adidas, CapitalOne, NBC, Hubspot, and Procter & Gamble.
IoT Snapshot
Amplitude is a provider of Industrial IoT platform as a service (paas), application infrastructure and middleware, cybersecurity and privacy, sensors, and analytics and modeling technologies, and also active in the buildings, cement, education, equipment and machinery, and healthcare and hospitals industries.
Technologies
Use Cases
Functional Areas
Industries
Services
Technology Stack
Amplitude’s Technology Stack maps Amplitude’s participation in the platform as a service (paas), application infrastructure and middleware, cybersecurity and privacy, sensors, and analytics and modeling IoT Technology stack.
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Devices Layer
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Edge Layer
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Cloud Layer
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Application Layer
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Supporting Technologies
Technological Capability:
None
Minor
Moderate
Strong
Case Studies.
Case Study
Adapting to User Behavior Changes: A Case Study on BetterMe's Use of Amplitude
BetterMe, a leading behavioral healthcare app publisher, faced a significant challenge during the pandemic. Despite being well-positioned to capitalize on the shift from gyms and group fitness classes to home workouts, the company found itself in catch-up mode. The behavioral changes of its users, such as the marked increase in time users were spending on the app, required rapid adaptation. The main challenges were the speed of experimenting and responding to user needs while maintaining a high satisfaction level. The company needed to balance velocity and satisfaction levels, which was a complex task. Additionally, BetterMe needed to understand how its new features were affecting user retention and revenue rates, and which releases were gaining traction and which were not.
Case Study
Leveraging Self-Serve Analytics to Drive Growth: A Case Study on Kahoot!
Kahoot!, a platform for creating, sharing, and playing learning games or trivia quizzes, has experienced significant growth since its inception in 2012. With over 550,000 paying users and more than 1.5 billion participating players in 200 countries, the company faced the challenge of effectively managing and utilizing its vast product usage data. Despite having adopted Amplitude, a product intelligence platform, Kahoot! was only using a few functionalities and tracking minimal events. The company was suffering from a classic bottleneck where all data requests had to go through the data analysts. This situation was not sustainable given the company's growth and the increasing need for data-driven decision making across different departments.
Case Study
Data Democratization and Rapid Testing: How Amplitude Scales Canva
Canva, an online design and publishing platform, was facing a challenge in managing and utilizing its vast data. The company wanted to empower non-technical stakeholders with self-serve data to explore different areas as needed. They had a data warehouse, but the barriers to entry were too high for the average user. To grow Canva at scale, non-technical people needed to segment audiences and create funnels. It was difficult for product managers to dive into new releases and see how new features performed or get a breakdown of a funnel. Shortly after launch, the team realized the need for a more detailed product analytics solution.
