Gexa Energy, a leading retail electricity provider in Texas, was seeking to introduce new demand response programs for its commercial and industrial customers in the Electric Reliability Council of Texas (ERCOT) market. The challenge was to provide a platform that would allow these customers to lower their energy bills by adjusting their energy consumption during peak energy demand or high wholesale electricity prices. The solution needed to be intelligent, scalable, and offer both manual and automated options for adjusting energy consumption. The demand response programs needed to include Emergency Response Service (ERS), Real-Time Price Response (RTPR), and 4 Coincident Peak (4CP).