Seagate Technology, a renowned data storage company, was facing a significant challenge in transitioning its business model from OEM and channel distribution to a subscription-based model. The company wanted to consolidate its forecasting processes across various teams and business segments, and sought to use deal rooms for collaboration with both internal and external stakeholders. However, Seagate's sales teams lacked the necessary experience in the subscription business model. They also struggled with the quick movement of large volumes of data in the revenue cycle with customers and had an insufficient customer-facing and user sales organization that could interact directly with customers within the Go-To-Market (GTM) strategy.