Freckle IoT

Freckle IoT is a global data company specializing in media measurement and identity. The Freckle offline media measurement solution determines the effectiveness of media across all channels in driving customers to a targeted physical location.

Because Freckle does not sell media, Fortune 500 brands Trust the independent offline Attribution analysis to evaluate media across all channels including mobile, desktop, social, radio, search, TV, and out-of-home. Learn more about how Freckle’s measurement and data solutions can help determine more effective ROI.

Target segment solutions: Freckle offers better audience insights by helping you segment your target customers to advertise to them better than ever before.

1st party data solutions: Freckle has the only first-party data source integrated with offline measurement. First party data is defined by being collected directly from your audience, meaning it comes directly from your users. The ‘first party’ is you – the person collecting the data – and because you already have access to it, you can leverage it to optimize future ad campaigns for existing users.

Football reporting solutions: Freckle footfall measurement adds mobile location data to our proprietary Point of Interest (POI) location graph, then filters for dwell and deduplication to help brands understand visitation trends.