The Younique Foundation, a non-profit organization dedicated to helping women recover from sexual abuse, was facing challenges in managing and analyzing their data. They relied heavily on complex spreadsheets, which made it difficult to respond quickly to what their data showed. The organization wanted to understand the pre- and post-retreat experiences of their participants, but lacked an efficient way to evaluate the metrics. Additionally, they were experimenting with various funding sources, including sales of swag items, but found it challenging to measure the impact of these revenue streams. They also needed to accurately track their funding on a daily basis to maintain their non-profit status with the Federal Government, which requires them to raise 33% of their funding through outside sources.