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Iris
Overview
HQ Location
United Kingdom
Year Founded
1999
Company Type
Private
Revenue
$100m-1b
Employees
1,001 - 10,000
Website
Company Description
Iris is The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, and faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone.
We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives.
IoT Snapshot
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Technology Stack
Iris’s Technology Stack maps Iris’s participation in the IoT Technology stack.
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Devices Layer
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Edge Layer
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Cloud Layer
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Application Layer
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Supporting Technologies
Technological Capability:
None
Minor
Moderate
Strong
Case Studies.
Case Study
Robinsons Squash'd: A Case Study in IoT Marketing Strategy
Robinsons SQUASH'D, a new, ultra-concentrated and portable cordial, was introduced to the market with the aim of providing adults with a convenient way to enjoy squash anywhere. The challenge was to create a marketing strategy that would not only celebrate the great taste of Robinsons on the go, but also inspire people to get outside and enjoy squash in new and interesting ways. The company needed to create a buzz around the product and encourage consumers to engage with the brand in a unique and exciting manner. The goal was to create a new category in the market and establish Robinsons as the dominant player in this category.
Case Study
Amazon's Global Learning Platform: A Case Study on Askalexa.com
In 2019, Amazon sought to develop and launch a new global learning platform, askalexa.com. The challenge was to leverage Amazon's well-established online reputation and influence in the offline world. The platform was intended to engage directly with retail staff, providing them with the necessary tools to guide their customers confidently in-store. The platform needed to include deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning. The goal was to encourage online participation and generate excitement about the products being sold. Iris, the agency appointed by Amazon, was responsible for the design and build of the platform, content creation, translation, and ongoing maintenance.
