Trade Star Energy, an oil and gas company based in Saint George, Utah, had a fleet of 196 drivers spread out over several states. The drivers recorded their logs on paper, which presented significant challenges for DOT compliance. The company's Senior Operations Manager, Kari Gibb, had to wait until the drivers returned to Saint George to drop off their logs. He then manually audited each log, checking for Form & Manner errors or Hours of Service (HOS) violations. The distance the drivers traveled, coupled with the slow audit process, resulted in many errors in the logs. Kari had evaluated electronic logs throughout his career, but found them either too expensive or not meeting the needs of an oil hauling carrier like Trade Star.

Sierra Mountain Express, an automotive hauler with a fleet size of 260 vehicles, was an early adopter of Electronic Logging Devices (ELDs). They had been using Rand McNally's ELD for years. However, when Rand McNally required a hardware change, Sierra Mountain Express decided to explore other options in the ELD market. Their goal was to find a modern, easy-to-use solution at a fair price. They evaluated five different ELDs before deciding on KeepTruckin.

Flying Star Transport, a company in the oil and gas industry, had been using Electronic Logging Devices (ELDs) for 15 years. However, the proprietary environment of their former ELD provider was starting to limit their opportunities to integrate and innovate operations. Additionally, the hardware was becoming outdated and required a significant investment to replace. This led Flying Star to evaluate the current offerings in the ELD market. They found that many of the solutions lacked product maturity and felt like they were teaching trucking to some of the vendors.

ARL Transport was in search of an Electronic Logging Device (ELD) solution that their 450 owner-operators would find easy to use. They had previously worked with another ELD provider, but were dissatisfied with the lack of customer support. The company's high standards for customer service were not met by the previous provider, leading to the need for a new solution. The company's IT Director, Tom Lioi, and Logs and IFTA Professional, Ben Bonasso, began the process by asking their owner-operators what they wanted out of a solution. The overwhelming response was ease-of-use, with many stating they were already using the free KeepTruckin elog application for this reason.

Carolina Logistic, a general freight company with a fleet size of 450, initially adopted the Transflo Hours of Service app for their Electronic Logging Device (ELD) needs. However, they encountered issues with the mobile application during the rollout. As the mandate for ELDs was approaching quickly, they felt the need to find a solution they were more confident in. This prompted Carolina Logistic to re-evaluate their ELD options. They were looking for an easy-to-use and reliable mobile application with excellent customer support.

Miller Expedited Freight, Inc., a family-owned company with 21 years of experience in the trucking industry, was facing challenges in monitoring and improving the driving habits of their drivers. Before the implementation of the KeepTruckin Smart Dashcam, the company had to rely on the driver's description of any event or accident, which could be imperfect due to human memory. The company also faced safety concerns at certain facilities that were reported to be hazardous for entering and exiting their docks. The company needed a reliable and effective solution to these challenges.