Motive

Trade Star Energy, an oil and gas company based in Saint George, Utah, had a fleet of 196 drivers spread out over several states. The drivers recorded their logs on paper, which presented significant challenges for DOT compliance. The company's Senior Operations Manager, Kari Gibb, had to wait until the drivers returned to Saint George to drop off their logs. He then manually audited each log, checking for Form & Manner errors or Hours of Service (HOS) violations. The distance the drivers traveled, coupled with the slow audit process, resulted in many errors in the logs. Kari had evaluated electronic logs throughout his career, but found them either too expensive or not meeting the needs of an oil hauling carrier like Trade Star.

Sierra Mountain Express, an automotive hauler with a fleet size of 260 vehicles, was an early adopter of Electronic Logging Devices (ELDs). They had been using Rand McNally's ELD for years. However, when Rand McNally required a hardware change, Sierra Mountain Express decided to explore other options in the ELD market. Their goal was to find a modern, easy-to-use solution at a fair price. They evaluated five different ELDs before deciding on KeepTruckin.

Flying Star Transport, a company in the oil and gas industry, had been using Electronic Logging Devices (ELDs) for 15 years. However, the proprietary environment of their former ELD provider was starting to limit their opportunities to integrate and innovate operations. Additionally, the hardware was becoming outdated and required a significant investment to replace. This led Flying Star to evaluate the current offerings in the ELD market. They found that many of the solutions lacked product maturity and felt like they were teaching trucking to some of the vendors.