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OpenX
Overview
HQ Location
United States
Year Founded
2007
Company Type
Private
Revenue
$100m-1b
Employees
201 - 1,000
Website
Twitter Handle
Company Description
OpenX operates as a technology company in the programmatic advertising sector. The company provides a supply-side platform to facilitate a transparent and fair exchange between advertisers and publishers, offering services such as omnichannel targeting capabilities and a cloud-based infrastructure.
IoT Snapshot
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Technology Stack
OpenX’s Technology Stack maps OpenX’s participation in the IoT Technology stack.
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Devices Layer
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Edge Layer
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Cloud Layer
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Application Layer
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Supporting Technologies
Technological Capability:
None
Minor
Moderate
Strong
Case Studies.
Case Study
Openx + Philadelphia Media Network
Philadelphia Media Network, which includes Philly.com and Pulitzer Prize-winning Philadelphia Inquirer and Philadelphia Daily News, was looking for innovative ways to monetize their digital platforms. They were operating under an old-school philosophy that separated direct sales and programmatic sales, which was limiting their revenue potential. They wanted to optimize their ad inventory and maximize revenue for every impression while strategically pricing their inventory. They were also interested in benchmarking their direct-sold and providing their sales staff with more flexibility.
