Cape Light was challenged with putting together a residential energy efficiency program that incorporates real-time, long-term behavior change by driving engagement with their customers.They turned to People Power (PPC) to provide them with both the underlying technology and the marketing and education needed to engage with their customers in a fun, flexible manner, which in turn would drive energy savings. Cape Light chose People Power because only PPC had the requisite combination of Green Button expertise, mobile, web and back-end infrastructure, and proven behavioral science knowledge.