PlaceIQ

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and Attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.

Audiences solution: Discover and activate programmatic audiences to reach consumers based on where they go in the real world. Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your unique goals.

Measurement solution: Use foot traffic to measure the effect of marketing campaigns beyond the screen, with daily visitation metrics. oin the leading platforms in the industry in selecting the most accurate and actionable measurement data, first brought to market by PlaceIQ. Easily access visitation measurement on your own terms – either through direct data delivery or through existing partnerships, including Google DCM, The Trade Desk, Viant, DataXu, Amobee, and LoopMe.

Dashboards: Analyze market trends and consumer visitation patterns to answer questions at the core of every business. nswer key questions with audience data, create audiences that suit your specific needs, and drive superior campaign results – with just a few clicks. The Audience Discovery Dashboard is completely free to use for PlaceIQ clients. You’ll be charged a basic CPM by your activation platform. Simply request access to this tool below, or reach out to your account representative to get hands-on access to the data that drives PlaceIQ audiences.

Data Licensing: Savvy brands and marketers are moving beyond simple location targeting tactics toward an increasingly sophisticated understanding of the consumer journey. In order to accomplish this, brands need access to the finest dataset in the marketplace today: PlaceIQ’s verified visit data. LandMark is an industry-first dataset that allows your brand to use PlaceIQ’s proprietary visitation data, on your own terms, to develop smarter marketing strategies and drive stronger real-world consumer actions.