COSMO, founded in 2020, embarked on a mission to help families stay digitally connected with their youngest members in a safe and meaningful manner. They achieved this through the development of the JrTrack 3 kids smartwatch, which combined communication functions like calling and texting with safety features such as 9-1-1 calling, geofencing, and unapproved call blocking. COSMO faced some technical hurdles as they developed their product. These included instances of patchy cellular coverage and inconsistent device connectivity, which directly impacted the reliability of their smartwatches. Such challenges posed a threat to the trust that parents placed in COSMO’s products, underscoring the need for a solution that could ensure steadfast reliability and uphold the company's commitment to their customers.

Clair Global, with its rich history of over fifty years in delivering portable connection services for live events worldwide, faced a significant operational challenge due to its complex network of carrier partnerships. Each carrier came with its own SIM card, billing system, and account manager, leading to substantial operational overhead. The company's involvement in large-scale events like Coachella and the Formula 1 Miami Grand Prix necessitated a seamless and reliable connectivity solution that could operate consistently across various global locations. Managing different SIMs, juggling data limits, and handling diverse billing systems across numerous carriers presented a logistical headache for Clair Global, hindering their ability to provide the high-quality, reliable service required for the success of large-scale productions.