Uplight

The rising costs of goods and services are significantly impacting customers' wallets, leaving them with less discretionary income. Evergy is committed to assisting income-eligible customers by finding ways to help them save energy and money. The utility aimed to reach approximately 183,000 eligible Missouri households over a five-day period using its Offer Center, a feature of Evergy’s new online Marketplace. The challenge was to provide a frictionless and effortless customer experience to deliver free energy-saving products without the typical barriers such as requiring credit card information or upfront shipping costs.

PSEG Long Island’s Home Performance programs faced challenges in 2012 and were poised to fall short of peak electric savings goals. It was crucial to develop and identify quality customer opportunities for these programs in order to maintain production levels and achieve program and portfolio goals. By listening to contractors and making appropriate program changes, PSEG Long Island drove significant improvements in the Home Performance Direct (HPD) program.

For utilities, reaching low-to-moderate income (LMI) customers and encouraging them to visit energy utility Marketplaces are big challenges. These customers often don’t think their utility’s offers apply to them, especially if they are renters or live in multifamily homes. And, even when utilities are successful in getting these customers to visit a Marketplace, many don’t take action, prioritizing paying a utility bill over investing in a pricey smart thermostat. During a truly unprecedented year where more customers have more been impacted financially by the pandemic, every dollar saved on an energy bill counts. Some utilities have launched Giveaway Hubs in response to engage LMI customers, encourage them to visit utility Marketplaces, and enable them to add energy saving products to their homes. By providing these products at no-cost, these utilities are helping LMI customers save money while also promoting energy efficiency.