AR Video Playback

  • Formal
  • AR Video Playback is a video anchored in 3D space (typically superimposed on an Image Target) while maintaining the view of the physical environment as opposed to full-screen playback.
  • Practical
  • Instead of having images or filters added to the real world via the smartphone screen (like in Pokemon Go or Instagram filters), there is a video that plays when a particular image is spotted by the AR application. This could be for example a video advert for a coca cola drink if a can of coca cola is spotted by the AR app on the smartphones screen.

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