Data Broker

A data broker, also called an information broker or information reseller is a business that collects personal information about consumers and sells that information to other organizations.

A data broker, also called an information broker or information reseller, is a business that collects personal information about consumers and sells that information to other organizations. Data brokers can collect information about consumers from a variety of public and non-public sources including courthouse records, website cookies and loyalty card programs. Typically, brokers create profiles of individuals for marketing purposes and sell them to businesses who want to target their advertisements and special offers.