Iris > 实例探究 > 5Fund：改变对五分硬币的社会影响的看法

5Fund: Transforming Redundant Currency into Social Impact

技术

适用功能

挑战

由于五分硬币在澳大利亚微不足道，联合国儿童基金会的“零花钱”计划没有收到澳大利亚航空公司乘客的捐款。

关于客户

这项活动的客户是联合国儿童基金会，一个致力于为有需要的儿童提供援助的国际组织。

解决方案

解决方案是发起“5Fund”，这是一项与澳洲航空合作的活动，旨在改变人们对五分硬币的看法并鼓励澳大利亚人捐赠它。该活动包括采用机载视频、广播、数字、社交和航站内印刷的综合方法。

运营影响

The '5Fund' campaign was a significant success, both in terms of its reach and its impact on UNICEF's 'Change for Good' program. The campaign video was viewed 350,000 times, indicating a high level of engagement with the campaign's message. More importantly, the campaign led to a 240% increase in domestic donations, marking the highest ever feature for the program in Australia. This increase in donations would have a direct impact on UNICEF's ability to provide aid to children in need. Additionally, the campaign was recognized at the Cannes Awards for Best Young Director, further highlighting its success and impact.

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