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Aptivio > 实例探究 > 凯捷利用 Aptivio 的人工智能销售解决方案加快销售速度
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Accelerating Capgemini's Sales Velocity with Aptivio's AI Platform

技术
  • 网络安全和隐私 - 入侵检测
  • 传感器 - 液位传感器
适用行业
  • 设备与机械
适用功能
  • 销售与市场营销
用例
  • 行为与情绪追踪
  • 牲畜监测
挑战
为了在竞争中加速销售,凯捷需要人工智能销售解决方案作为在全球 39 个产品线和 122 个产品中部署动态销售手册的手段。这导致人们寻找一种产品,能够检测并优先考虑隐藏的收入机会,提高用户采用率,并降低销售成本。
关于客户
凯捷是咨询、技术服务和数字化转型领域的全球领导者,处于创新前沿,致力于为 50 多个国家/地区不断发展的云、数字和平台世界中的客户提供全面的机遇。
解决方案
凯捷选择 Aptivio 的 Buyer Intent AI 平台是因为该平台能够深入洞察潜在客户在每个阶段的在线行为、买家识别、意图和准确的联系解决方案,以及与现有 CRM (Salesforce)、营销自动化 (Pardot) 和各种服务的集成功能。数字广告解决方案。
运营影响
  • The implementation of Aptivio’s Buyer Intent AI platform resulted in significant operational benefits for Capgemini. The platform provided the company with a level of control and insight into buying behavior that was previously unattainable. This allowed Capgemini to detect and prioritize hidden revenue opportunities more effectively, leading to an increase in user adoption and a decrease in the cost of sales. The platform's integration capabilities also streamlined Capgemini's operations by seamlessly integrating with their existing CRM, Marketing Automation, and Digital Advertising solutions.

数量效益
  • 40% increase in the number of sales-ready results leads to involvement in marketing advertising

  • 28k pre-qualified opportunities detected

  • 40% more high-intent leads

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