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Accelerating Sales Cycle and Enhancing Customer Experience: Pipefy's Success with Drift
技术
- 功能应用 - 企业资源规划系统 (ERP)
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
- 电信
适用功能
- 销售与市场营销
用例
- 过程控制与优化
- 时间敏感网络
挑战
自 2015 年成立以来，Pipefy 平台迅速赢得了追随者，成为一些全球领先企业的首选业务流程自动化平台。 2020 年，他们希望加强潜在客户开发活动并实现内部流程自动化，以使销售团队的工作更加轻松。
关于客户
Pipefy 是一个低代码业务流程自动化平台，在全球领先企业中赢得了追随者。他们拥有全球视野和本地方法，大多数潜在客户都是通过他们的葡萄牙语页面获得的。他们需要本地化的策略来支持葡萄牙语潜在客户。
解决方案
Pipefy 于 2020 年实施了 Drift，该平台可以最大限度地增加与销售代表互动的潜在客户数量，帮助营销和销售成功协作，并为网站访问者创造卓越的买家体验。他们在网站 90% 的区域部署了三种类型的剧本，以瞄准不同类型的潜在客户并提高参与度。
运营影响
数量效益
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