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Accelerating Time-to-Market: Volvo Trucks North America's Digital Transformation with Digizuite
技术
- 网络与连接 - 5G
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
- 生命科学
适用功能
- 物流运输
- 销售与市场营销
用例
- 最后一英里交付
- 时间敏感网络
挑战
沃尔沃卡车北美公司是沃尔沃集团卡车的一个部门,尽管享有盛誉,但仍面临着巨大的营销挑战。该公司面临内部协作差距以及与经销商网络的沟通问题,这阻碍了其销售潜力。 IT 部门还承担着为其电子商务平台准备图像的耗时任务,这有利于售后零件销售。这些沟通和信息差距以及其他物流挑战阻碍了整个北美组织的沃尔沃卡车团队充分发挥销售和利润潜力。
关于客户
沃尔沃卡车北美公司是沃尔沃集团卡车公司的北美分部,沃尔沃集团卡车公司是沃尔沃的卡车制造业务。该公司生产各种公路和职业 8 级车辆,并通过经销商网络以及领先的零部件和服务计划为新车和二手沃尔沃卡车提供支持。沃尔沃卡车北美公司总部位于北卡罗来纳州格林斯博罗,拥有 10,000 多名员工,年收入约 9 亿美元。
解决方案
为了应对这些挑战,沃尔沃卡车北美公司于 2019 年底实施了 Digizuite DAM(数字资产管理),并将其与 Sitecore CMS(内容管理解决方案)集成。该技术为快速内容制作和分发提供了必要的工具,使营销人员能够有效地将营销资产分发到整个经销商网络。 Digizuite DAM 充当集中式品牌和媒体库,使销售代表能够轻松快速地获取更新内容。该平台还实现了水印和图像格式化流程的自动化,每月节省了无数工时,并减少了在 PartsAsist 网站上显示所有可供购买的零件的时间。
运营影响
数量效益
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