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Uplight > 实例探究 > Achieving High Customer Satisfaction with Marketplace at Jackson EMC
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Achieving High Customer Satisfaction with Marketplace at Jackson EMC

技术
  • 分析与建模 - 预测分析
  • 应用基础设施与中间件 - 数据交换与集成
  • 功能应用 - 远程监控系统
适用行业
  • 可再生能源
  • 公用事业
适用功能
  • 销售与市场营销
用例
  • 能源管理系统
服务
  • 数据科学服务
  • 软件设计与工程服务
  • 系统集成
挑战
Jackson Electric Membership Corporation (Jackson EMC) aimed to improve member satisfaction by offering energy-saving products and services. They launched Uplight’s Marketplace in 2017 to provide instant rebates on smart thermostats and later expanded to include Level 2 EV chargers. The cooperative also wanted to drive additional sales through abandoned cart emails, which were initially sent 1 hour after a customer left the Marketplace. Jackson EMC is exploring future expansion of their Marketplace, including providing more information about equipment compatibility to add more value for their customers.
关于客户
Jackson Electric Membership Corporation (Jackson EMC) is a not-for-profit member-owned cooperative based in Georgia, serving over 245,000 customers in Northeast Georgia. As a cooperative, Jackson EMC is dedicated to providing reliable and affordable electricity to its members while also focusing on enhancing customer satisfaction and promoting energy efficiency. The cooperative has a strong commitment to community service and sustainability, aiming to offer innovative solutions that help its members save energy and reduce costs. Jackson EMC's customer base includes residential, commercial, and industrial members, all of whom benefit from the cooperative's efforts to provide high-quality service and energy-saving products.
解决方案
Jackson EMC implemented Uplight’s Marketplace to offer instant rebates on smart thermostats and Level 2 EV chargers. The Marketplace was designed to enhance customer satisfaction by providing energy-saving products at discounted rates. Additionally, Jackson EMC utilized abandoned cart emails to drive additional sales. These emails were sent 1 hour after a customer left the Marketplace, resulting in a 60% open rate and a 36% completion rate for purchases. The cooperative plans to further optimize this strategy by sending abandoned cart emails at 24 and 72-hour intervals. Jackson EMC is also considering expanding the Marketplace to include more information about equipment compatibility, thereby providing even more value to their customers.
运营影响
  • Jackson EMC's Marketplace achieved an exceptionally high average Net Promoter Score of 79 and a customer satisfaction score of 71.
  • In 2021, the cooperative exceeded their smart thermostat rebate projection by 43%.
  • The abandoned cart email strategy proved effective, with a 60% open rate and a 36% completion rate for purchases.
数量效益
  • Jackson EMC serves more than 245,000 customers in Northeast Georgia.
  • The cooperative exceeded their smart thermostat rebate projection by 43% in 2021.
  • Abandoned cart emails had a 60% open rate and a 36% completion rate for purchases.

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