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Acushnet's Transformation in Content Management with Acquia DAM
技术
- 功能应用 - 企业资产管理系统 (EAM)
- 传感器 - 全球定位系统
适用行业
- 设备与机械
- 国家安全与国防
适用功能
- 物流运输
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 资产生命周期管理
服务
- 系统集成
挑战
Acushnet 是高尔夫行业的全球领导者，在管理和共享其品牌组合的营销内容方面面临着重大挑战。该公司是 Titleist 和 FootJoy 等受人尊敬的品牌的管理者，其团队和合作伙伴遍布各大洲。这些利益相关者严重依赖品牌和营销资产来推广和销售 Acushnet 产品。然而，如果没有一个集中位置来管理所有这些内容，资产就会分散在众多工具和设备中。这种组织的缺乏使得维持品牌一致性和有效分发营销材料变得困难。
关于客户
Acushnet 是高尔夫行业公认的领导者，是 Titleist 和 FootJoy 的所在地。该公司在高尔夫行业的历史可以追溯到 1932 年，如今，他们是高尔夫领域两个最受尊敬的品牌的管理者。 Acushnet 是一家全球性公司，其团队和合作伙伴遍布各大洲，所有这些团队和合作伙伴都依靠品牌和营销资产来推广和销售 Acushnet 产品。该公司需要一种更简单、更有效的方式来管理和共享其品牌组合中的营销内容。
解决方案
为了应对这一挑战，Acushnet 在研究和比较各种数字资产管理供应商后，于 2016 年实施了 Acquia DAM (Widen)。 Acquia DAM 提供了一个单一的集中位置，供内部团队和外部合作伙伴安全地访问营销内容。这包括需要针对当地市场修改创意资产的区域团队。系统强大的安全设置（包括资产组和用户角色）允许控制每个用户可以访问的资产。 Acushnet 还利用 Acquia DAM 中的门户应用程序来简化向特定受众的内容分发。这使他们能够在品牌微型网站中共享选定数量的资产，从而简化了共享活动或产品发布内容的过程。此外，Acquia DAM 中的 Insights 应用程序提供了有关系统利用率的宝贵分析，支持风险管理。
运营影响
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