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Adapting to User Behavior Changes: A Case Study on BetterMe's Use of Amplitude
技术
- 网络安全和隐私 - 入侵检测
- 传感器 - 液位传感器
适用行业
- 设备与机械
- 医疗保健和医院
适用功能
- 采购
- 质量保证
用例
- 行为与情绪追踪
- 实验自动化
服务
- 测试与认证
- 培训
挑战
BetterMe 面临的挑战是适应大流行期间不断变化的用户行为,因为用户在应用程序上花费了更多时间。
关于客户
BetterMe 是一家领先的行为保健应用程序发行商,下载量超过 1 亿次,覆盖 190 个国家/地区。它提供锻炼、营养跟踪和心理健康指导。
解决方案
BetterMe 使用 Amplitude 的资源进行细分、群组、A/B 测试、漏斗等,以快速确定用户不断变化的需求并响应这些变化。
运营影响
数量效益
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