Iris > 实例探究 > 齐达内的阿迪达斯创意体育营销策略

Adidas' IoT-Driven Sports Marketing Strategy

技术

适用功能

挑战

面临的挑战是为阿迪达斯制定一项体育营销策略，该策略将在发布当天引起轰动和参与。

关于客户

客户阿迪达斯是知名运动品牌。

解决方案

解决方案是发布一段由法国足球偶像齐达内主演的视频，向中场球员发出振奋人心的呐喊。该视频旨在展示阿迪达斯“创造力就是答案”的主张，并展示创造力在激励他人和将人们聚集在一起方面的力量。

运营影响

The campaign was a resounding success, not only in terms of the impressive number of views and likes it garnered but also in terms of the impact it had on Adidas' brand image. The video starring Zidane, released at a strategically crucial time, resonated with millions of football fans worldwide, reinforcing Adidas' position as a brand that inspires and brings people together through creativity. The campaign also successfully extended Adidas' 'Creativity is the answer' proposition, demonstrating the power of creativity in taking one from humble beginnings to the world stage. The success of the campaign underscores the effectiveness of leveraging digital platforms and timely, relevant content in sports marketing.

数量效益

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