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实例探究 > adMarketplace pioneers Search Syndication

adMarketplace pioneers Search Syndication

技术
  • 分析与建模 - 预测分析
  • 应用基础设施与中间件 - 数据库管理和存储
  • 基础设施即服务 (IaaS) - 云数据库
适用行业
  • 电子商务
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
服务
  • 软件设计与工程服务
  • 系统集成
挑战
The move from supporting one major ecommerce property to serving an extended network of PPC publishers and advertisers placed new demands for managing huge volumes of data and processing it reliably and quickly within milliseconds. The adMarketplace database would work in concert with an existing HP Vertica data warehouse. However, the self-funded company needed an affordable alternative to traditional database management systems (DBMS) that carried $1 million-plus price tags for what adMarketplace needed to do. The first attempt was a popular open source, NoSQL database designed to handle Web-scale volumes of data. adMarketplace had it in production for three months. However, it presented two problems. The first was the complexity of set up. Second was an inability to scale reliably; adMarketplace could not get it to provide the 100% uptime required for the business even working with the database firm’s consultants. At the same time, adMarketplace was expanding the amount of data it managed, and the need for another database solution quickly became clear.
关于客户
adMarketplace is a leader in search syndication advertising, delivering the first and only network that allows advertisers to bid by specific traffic source and keyword combinations. Founded in 2000, adMarketplace was selected by eBay as the exclusive pay-per-click (PPC) management platform for eBay sellers in 2003. In 2007, the company developed an entirely new search syndication network platform, which they opened to all PPC publishers and advertisers. adMarketplace enables Web marketers to move beyond the constraints of page results to mine the entire Internet for actionable business opportunities. The company is self-funded and has incorporated the Aerospike real-time NoSQL database and key-value store into its powerful platform for optimizing pay-per-click advertising and delivering Internet-wide business opportunities within milliseconds.
解决方案
adMarketplace’s continued search led to the Aerospike real-time NoSQL database, and the company began a three-phase evaluation, which began with discussions between adMarketplace’s IT group and the Aerospike team. The meetings with the Aerospike team left adMarketplace confident in both the product and the support that the team could provide. Second, adMarketplace did its due diligence by talking with Aerospike’s customer references. Finally, the company validated that Aerospike would support adMarketplace’s needs by performing a proof of concept. The IT group ran the software in various scenarios similar to its production usage and simulated fail cases with the hardware, software, and data overloads. Today, adMarketplace operates two Aerospike database clusters. Each runs on four dual-processor systems with Intel Xeon CPUs, 48GB RAM, two 146GB 10K SAS system drives, four 4x120GB solid state drives, which are behind RAID arrays to maximize storage. The Aerospike clusters currently handle 50,000 transactions per second—with the ability to scale to 200,000 per second—while predictably responding within milliseconds.
运营影响
  • adMarketplace can now reliably price and deliver Internet-wide opportunities in milliseconds.
  • The Aerospike database allows adMarketplace to add user-targeting dimensions by partnering with their own proprietary system and HP Vertica data warehouse.
  • Aerospike’s ability to predictably deliver results is central to adMarketplace’s profitability and success, as the company monitors revenue on a per-minute basis.
数量效益
  • The Aerospike clusters currently handle 50,000 transactions per second.
  • The system has the ability to scale to 200,000 transactions per second.

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